With the Westernization of India, joint families are diminishing and people are staying in nuclear families. Family doctors have vanished and since the income level of the individuals are growing; the healthcare industry is also flourishing. With medical insurances and health awareness in our lives we can see that healthcare digital marketing is expanding too.
1. Growth and Facts of Healthcare Digital Marketing in India
Dominance of internet facilities has instigated in no one willing to accept the verdict of the doctor blindly. Normal people search for probable ailments and have the basics cleared through internet.
The digital market has increased so much that the statistics show that it is around 65% of the total market and is expected to rise to a CAGR of 22.9% during 2015-2020 to US$ 280 billion.
2. Dominance of Digital Media
Nowadays no patient party is ready to listen to others and act.
Instead, they perform their own research and gather the required information regarding ailment from websites like WebMD, Mayo Clinic, Medicinenet etc and seek help from these sites as they provide a vast knowledge of all heath related issues.
3. Search for Doctors
People are extremely spontaneous to find out doctors in the internet and based on their reviews in the websites like Practo and Medindia they find out the doctors.
4. Appointment
People are no longer waiting in huge lines to get answers to questions from doctors.
5. Virtual Clinics and booking caretakers
Wherever the patient might be, they are now approaching for initial help through the internet.
Also if there is a need of a caretaker to look after ailing patients at home, people are booking them through the internet and they are coming to their doors the next moment.
6. Predominance of Healthcare Industry in Digital Marketing
There are a few ways in which the healthcare digital marketing can enhance their grip in business and they are as follows:
a. With the inclusion of a SEO friendly and user friendly website it must be easy for the patient party to track the hospitals. The use of online advertisements can also help.
b.The rapport of the institute with the common people must be there so that the people are able to recognize the brand. Unless their names are known to the public and they gain popularity no one will avail their facility.
c.The average waiting time of the patient needs to be reduced and they need to be notified of all the details via SMS so that they are not compelled to waste time.
d.We need to keep in touch with our customers with weekly mails providing offers and other messages so that they know that we are here for them.
7. Digital Marketing and Patient’s Life
When the patient is suffering from an ailment and searches in the internet, we have to make sure that we provide all the information in the website and write it in a proper way. All honest and relevant information must be given to incur the attention of all.
We must have experts to talk well of our brand and have positive reviews so that the patient party gets a good reputation. If the patient while being treated complain of something, that must be immediately catered to and once he is discharged it must be made sure that he is speaking well of the brand.
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